Header image by Hayden Williams/Stocksy/Adobe Stock.
This article is part of CMO.com’s December series about 2018 predictions and trends. Click here for more.
The team at Adobe Stock has been looking ahead. We’ve been tracking the visual conversation around the world—from shows and galleries, to brand campaigns, to our own stock collection—to put together a list of the biggest visual trends to watch in the coming year.
Our trend forecast is designed to give brands and artists a window into what’s drawing consumers’ attention in a fast-changing world. “As an artist, especially, it’s easy to feel isolated in your work. Trends can give you confidence and data about where interest is growing and why,” explained Brenda Milis, principal of Creative Services and Visual Trends at Adobe. “They’re about more than what people are enjoying or fascinated by at the moment. They’re a look at where we are as a culture, and as a world, so you can really understand what makes an image resonate.”
Here’s a first peek at the trends we predict for 2018:
1. Silence And Solitude
As we begin a new year, we’re focusing on the importance of renewal and reflection. In our world of overwhelming and constant digital input, research suggests that silence is one of the least-appreciated productivity tools. But the incessant buzz of the everyday is only intensifying our desire for peace and solitude. To consider how this trend is impacting the visual landscape, we’ll explore images that answer our longing for quiet and contemplation, and we’ll talk to artists who draw creative inspiration from solitude.
Image source: Adobe Stock / Blend Images 146243124
See the Silence and Solitude gallery from Adobe Stock.
2. The Fluid Self
The very idea of identity is shifting, and artists are working to represent the new ways we understand ourselves.
“Identity is so much less permanent and stable than it used to be,” Brenda said. “Just consider the fact that Facebook has 71 gender options now. There are endless permutations of individual identity. A few years ago, people were talking about race or ethnicity, then body type, abilities, and age. Now we’re looking at the fluid self—identity as a vast and ever-changing range of ideas that should all be celebrated.”
As we examine this trend, we’ll consider how brands are adapting to emerging definitions of the self, and we’ll talk to artists whose work helps fill some of the biggest gaps in representation.
Image source: Adobe Stock / Hilde Atalanta 170402673
See the The Fluid Self gallery from Adobe Stock.
Travel and technology are making the world a smaller place, turning us into one interconnected, global village. People are prioritizing exploration and experiences over material possessions, blurring the lines between business and adventure when they travel for work, and exposing a yearning for authentic experiences.
Brands are trying to keep up, hoping to reach customers as both local and global citizens. As we consider this trend, we’ll explore how artists and brands are embracing a mosaic of cultural experiences and addressing consumers’ deepening global consciousness.
Image source: Adobe Stock / Cavan Images 141416867
See the Multilocalism gallery from Adobe Stock.
4. Creative Reality
Unsettled moments always leave their mark on the art world.
“We’re living in a time when there’s so much uncertainty—so much is in flux. Many people are becoming politically active, but there’s also a type of creativity that envisions escape,” Brenda said. “We’re seeing idealized, alternate worlds—they’re lush, tropical, almost utopic. There’s a reverence for the natural world, but with an intensity—an almost psychedelic twist. These artists are asking us to consider what is beautiful and what is alive.”
As we dive into this trend, we’ll talk to the artists creating fantasy worlds of eccentric textures and hyper-sensorial experiences, blending nature and the human imagination.
Image source: Adobe Stock / Wolterke 138589222
See the Creative Reality gallery from Adobe Stock.
5. History And Memory
In uncertain times, we look to the past for grounding and meaning. We’re watching as a growing group of artists and brands draw inspiration from classic art, work to preserve and celebrate what’s precious from the past, and build bridges between old-world techniques and new-world technologies. We’ll talk to artists about the renewed interest in history as inspiration, and how they combine old and new to join this cultural conversation.
Image source: Adobe Stock / Elena Iv-Skaya 177526296
See the History and Memory gallery from Adobe Stock.
6. Touch And Tactility
Our days are increasingly shaped by screens and devices rather than real-world, tactile interactions.
“To make up for this loss, we’re seeing an incredible push from artists toward literal connection, actual touch, and being in the same room with someone,” Brenda said. “It’s everywhere. Think of the trend toward woven sneakers. It’s an invitation for a sensory experience. People are responding to anything that has to do with direct touch. In the visual world, it’s all about showing connections, whether it’s through images with richer textures, or people looking directly into the camera to establish a bold, personal moment with the viewer.”
We’ll look at images that invite us to connect, and talk to artists about capturing texture and touch in their images.
Image source: Adobe Stock / RooM The Agency 140720861
See the Touch and Tactility gallery from Adobe Stock.